KUALA LUMPUR, June 19 -- Aspire, a research company specialising in Customer Communication Management (CCM), recently updated the CCM Leaderboard for 2020, placing Assentis as one of the leaders in CCM in Europe and Asian markets.
According to a statement, Assentis is ranked third and clearly ahead to the next competitor. Compared to last year, Assentis has moved up significantly. Additionally, in the Asian region (Singapore, Hong Kong), Assentis also ends up in the top quadrant for ‘communication composition’. As per Aspire’s detailed analysis, Assentis has also been judged to be a strong solution, wherein ‘Cloud Deployment’ and ‘Chat Integration’ capabilities are selected in the dynamic filtering options. Aspire has made several adjustments to the analysis criteria in the CCM Leaderboard 2020. Among other changes, the default critical capabilities weighting is now more focused on ‘communication composition’, reflecting its growing importance in the CCM field. Nevertheless, a detailed analysis shows that Assentis has made the greatest positive year-on-year change, moving from Aspirational to the Leader quadrant. -- BERNAMA
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